Marketing Automation Software Market Key Insights Based on Product Type, End-Use and Regional Demand Till 2020-2027

 

The GMI Research expects the marketing automation software market to expand at a significant rate. From a regional perspective, North America is expected to lead the market due to the increasing awareness related to marketing promotion strategies and the growing entertainment, healthcare, and retail industries.

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Marketing Automation Software Market Dynamics (including market size, share, trends, forecast, growth, forecast, and industry analysis)

Key Drivers

The global marketing automation software market size is predicted to witness an upsurge in demand during the forecast period due to the increasing awareness associated with the significance of marketing in producing sales and customer retention, growing digitalization of industries, and the high adoption of the latest digital marketing trends, such as data-driven promotion, social media marketing, and content marketing. As per marketing automation software market research, the rise in big data and data analytics solutions, coupled with the emerging trend of personalized advertising for improved customer relationships, will further surge the growth of the global marketing automation software market share in terms of revenue.

According to the marketing automation software market statistics, the rising utilization of mobile devices, increasing internet penetration, and the growing requirement of businesses for automating repetitive marketing processes are supporting the adoption of marketing automation software. In addition to this, as per the World Bank, in 2018, about 51% of the global population use the internet via a mobile phone, games machine, computer, personal digital assistant, and digital TV, among others. This has fuelled the usage of social media platforms, including Instagram, Facebook, and Snapchat, thus propelling the growth of the market in the upcoming years. As per marketing automation software industry report, the increased initial investment included in introducing the marketing automation technology will hinder the growth of the market. Additionally, security and privacy concerns regarding confidential data will restraint the growth of the market in the upcoming years.

Deployment Segment Drivers

Based on deployment, the cloud-based segment is predicted to grow at a higher CAGR in the upcoming years due to the decreased costs of infrastructure, set-up, administration, and launch and aid in bringing marketing campaigns easily and efficiently by targeting customers via social media platforms, including Facebook and Twitter and other websites. Various cloud-based marketing automation software, such as Salesforce Marketing Cloud, Adobe Marketing Cloud, Nielson Marketing Cloud, Oracle Marketing Cloud, is further bolstering the growth of the market.

Marketing Automation Software Market’s leading Manufacturers:

·        Microsoft Corporation

·        International Business Machines Corporation

·        Oracle Corporation

·        Salesforce.com, Inc.

·        Adobe Inc.

·        SAS Institute Inc.

·        Acoustic L.P.

·        Act-On Software, Inc.

·        Sendinblue

·        HubSpot, Inc.

Marketing Automation Software Market Segmentation:

Segmentation by Deployment:

·        Cloud-Based

·        On-Premise

Segmentation by Application:

·        Campaign Management

·        E-mail Marketing

·        In-bound Marketing

·        Lead Management

·        Mobile Application

·        Social Media Marketing

·        Others

Segmentation by End-User:

·        Entertainment and Media

·        Financial Services

·        Government

·        Healthcare

·        Manufacturing

·        Retail

·        Other

Segmentation by Region:

·        North America

o   United States of America

o   Canada

 

·        Asia Pacific

o   China

o   Japan

o   India

o   Rest of APAC

·        Europe

o   United Kingdom

o   Germany

o   France

o   Spain

o   Rest of Europe

·        RoW

o   Brazil

o   South Africa

o   Saudi Arabia

o   UAE

o   Rest of the world (remaining countries of the LAMEA region)

About GMI Research

GMI Research is a market research and consulting company that provides syndicated research reports, consulting services, and customized market research reports. Our reports are based on market intelligence studies to ensure relevant and fact-based research across numerous sectors, including healthcare, automotive, information technology & communication, FMCG, and other industries. GMI Research’s deep understanding related to the business environment helps us in generating objective strategic insights. Our research teams consisting of seasoned analysts and researchers have hands-on experience in various regions, including Asia-pacific, Europe, North America, and the Rest of the World. The market research report offers in-depth analysis, which contains refined forecasts, a bird's eye view of the competitive landscape, factors impacting the market growth, and several other market insights to aid companies in making strategic decisions. Featured in the ‘Top 20 Most Promising Market Research Consultants’ list of Silicon India Magazine in 2018, we at GMI Research are always looking forward to help our clients to stay ahead of the curve.

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