IoT in Retail Market Key Insights Based on Product Type, End-Use and Regional Demand Till 2020-2027

 

GMI Research's recent analysis, global IoT in retail market, forecast to 2027, examines the trends in this market and how they are evolving across the different key geographic regions of the world. The rising adoption of smart payment solutions and increasing customer demand for a seamless shopping experience are the factors driving the growth of the IoT in retail market.

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Introduction of the IoT in Retail Market:

The concept of linking devices to the internet and other connected devices is called the Internet of Things (IoT). It is a wide network of interrelated things and people, where they can share and collect data related to the environment surrounding them. IoT has disrupted the retail market by offering vast growth to technology. With the incorporation of IoT in retail analytics, companies can expand their customer base and earn noticeable market revenues.

IoT in Retail Market Dynamics (including market size, share, trends, forecast, growth, forecast, and industry analysis)

The rising adoption of smart payment solutions, increasing customer demand for a seamless shopping experience, and continuously reducing the cost of IoT-based connectivity and sensors are the factors surging the growth of the IoT in retail market. The major target of retailers is to enhance the user experience during the decision-making chain right up to the shopping experience. Thus, during the period of digitalization, retailers are mainly concerned about improving customer experience by adopting the latest devices, sensors, and connected objects, which include shelves and furniture, that not only enhance the store with cutting-edge technological systems but also provides a stenographic and interactive experience to the consumers.

The IoT technology gathers information and data for the retailer to understand the need, habits, and preferences of customers. For example, a U.S. based sportswear brand named AMW uses smart shelf technology with outfitted edge displays and high-def optical sensors to display product information that communicates data about inventory levels. It recognizes a customer's ethnicity, gender, and age to deliver more detailed display content. Additionally, the increasing demand for improving customer experience is propelling the growth of IoT in Retail market size.

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Based on the Region, the Asia-Pacific region is expected to grow at a higher during the forecast period. This is attributed to the continuously reducing cost of sensors, and ongoing smart city initiatives are the factors bolstering the growth of the market. Furthermore, countries like China and India are increasing demand for IoT in the retail sector owing to the growing population rate in these economies. In addition to this, the North America region is projected to grow at a higher CAGR during the forecast period. The incorporation of the best in-store experience and the introduction of e-commerce technology is supporting the growth of IoT in Retail market in the region.

Key Players of the Global IoT in Retail Market:

·        Cisco Systems Inc

·        IBM Corporation

·        Intel Corporation

·        Huawei Technologies Co. Ltd

·        AWS

·        Google LLC

·        Oracle Corporation

·        AT&T Inc

·        NEC Corporation

·        SAP SE

IoT in Retail Market Segmentation:

Segmentation by Offering:

·        Hardware

o    Beacon

o    Sensors

o    Gateway

o    Radio-frequency Identification (RFID)

·        Platforms

o    Device Management

o    Application Management

o    Network Management

·        Services

o    Professional Services

§   Consulting

§   System Integration and Deployment

§   Support and Maintenance

o    Managed Services

Segmentation by Application:

·        Operations Management On-premises

o    Energy Optimization

o    Supply Chain Optimization

o    Surveillance and Security

o    Inventory Optimization

o    Workforce Management

·        Asset Management

o    Asset Condition Monitoring

o    Predictive Equipment Maintenance

·        Customer Experience Management

o    Smart Payment and Checkout

o    Queue Management

o    Automatic Vending Machine

o    Smart Shelves

·        Advertising and Marketing

o    Geomarketing

o    Digital Signage

Segmentation by Region:

·        North America

o   United States of America

o   Canada

 

·        Asia Pacific

o   China

o   Japan

o   India

o   Rest of APAC

·        Europe

o   United Kingdom

o   Germany

o   France

o   Spain

o   Rest of Europe

·        RoW

o   Brazil

o   South Africa

o   Saudi Arabia

o   UAE

o   Rest of the world (remaining countries of the LAMEA region)

About GMI Research

GMI Research is a market research and consulting company that offers business sights and market research reports for every enterprise, including small & medium enterprises and large organizations. Our research team helps the clients to understand the impact of market dynamics such as market size, share, drivers, growth opportunities, and other aspects. We have a team of analysts and industry experts who conduct market intelligence studies to ensure relevant and fact-based research across a wide range of sectors such as FMCG, Technology, Energy, Healthcare, and other industries. We collect relevant information about the industry using both internal and external databases. Our main focus is to keep our clients abridged of the emerging opportunities and challenges in a wide range of industries. We provide step-by-step assistance to our client through strategic and consulting services to reach a managerial and actionable decision. Featured in the ‘Top 20 Most Promising Market Research Consultants’ list of Silicon India Magazine in 2018, we at GMI Research are always looking forward to helping businesses stay ahead of the curve.

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