India Meal-Replacement Products Market Insight Report Offers Growth Opportunities 2018 to 2026

Meal-Replacement Products include ready-to-eat food meals, beverages, and edible bars, which is a replacement for the food meals. Meal-Replacement Products maintains the calories and provides a subset of nutrients in a prescribed manner. Meal-Replacement Products provide labelling information on it’s packaging which helps the consumer to understand their nutritional benefits. Meal-Replacement Products contains additional Indian flavours with herbs and condiments for a traditional taste and aroma. Meal-Replacement Products generally includes Ready-to-Drink Products, Shakes, Edible Bars and Powdered Products and find extensive usage in different types of applications in the market.
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Major factors are growing health consciousness regarding meal substitutes comparatively to the indigenous meals in the consumer base, which will propel the demand of the India Meal-Replacement Products market. In addition, the changing lifestyle of the consumer and easy accessibility of healthy food due to the presence of various distribution channels will further boost the demand of the India Meal-Replacement Products market. Moreover, rapid urbanization and scale of commercialization will boost the India Meal-Replacement Products market. The major manufactures are launching new products in this category, which will further propel the India Meal-Replacement Products market. However, the local sellers provide local taste as well as flavors at a low cost with the addition of unhealthy ingredients is a significant restraint in the India Meal-Replacement Products market.
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Beverages, shakes, edible bars, and powdered products are the essential products that are accepted among the consumer base. The beverages include ready-to-drinks with low content of the carbohydrates and lactose-free to minimize chances of the lactose intolerance allergies. The shakes comprise low sugar content, low fat, and lactose-free elements to reduce calorie intake, weight loss, and revitalizes metabolism in the body.
The meal-replacement products are used with a varied range of applications like weight loss, weight gain, and wound healing among the consumers. The weight-loss constitutes a mitigation risk of diabetes, heart diseases, and obesity by regular consumption of meal-replacement products. The meal-replacement products are a good source of vitamins, minerals, fiber, and low-calorie based ingredients to surge the metabolism, support the immune system, and lowers the risk of the kidney, gastrointestinal and heart illness. The meal-replacement products illustrate the gradual recovery of the cells after the injury or ailments, which will be expected to fuel the India meal-replacement products in the market.
Major distribution channels to deliver the meal-replacement products are Online stores, Supermarkets, Food Services, and Others. Supermarkets and food services outlets are offering a broader range of products with improved quality at a reasonable price. Moreover, growing urbanization with the rise of the disposable income will further be projected to boost the India meal-replacement products market.
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Various notable players operating in the market include Herbalife, Hexagon Nutrition Pvt. Ltd., Amway India, Kraft Heinz, Kellogg Company, MyDaily Meal, Marico Industries Ltd (Saffola), General Mills, Abbott Nutrition, Naturell (India) Pvt. Ltd. among others. The key players are focussing on providing Meal-Replacement Products to deliver new products, and healthy diets in the market. Also, the leading players are including herbal essence alongwith the meal-replacement products to get the Ayurvedic expansion in the nutraceutical industries, which will further fuel the demand of India meal-replacement products in the market.
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Key Developments
    • In April 2018, Amway India launched the latest Nutrilite Herbal Range to strengthen the nutrition portfolio. The nutritional products provide dietary supplements with traditional herbs to enhance body fitness.
    • In December 2017, Herbalife Nutrition launched Strawberry flavor in the Formula 1 Nutritional shakes range, particularly in India. The strawberry flavors added on the Vanilla, Chocolate, Orange Cream, and Mango ranges for palatable taste and the ideal balance of the protein, dietary fibers, vitamins, and minerals.
The India Meal-Replacement Products Market has been segmented based on product, application and distribution channel for the forecast period from 2019 to 2026. Based on product, the market is segmented Beverages, Shakes, Edible Bars, Powdered Products and Others. On the basis of application, the market is categorized into Weight Loss, Weight Gain, Convalescence, Wound Healing, Physical Fitness and Others. Based on distribution channel type, the market is categorized into Online stores, Supermarkets, Food Services and Others.
Key questions answered in this research report:
    • At what pace is India Meal-Replacement Products Market growing? What will be the growth trend in the future?
    • What are the key drivers and restraints in the current market? What will be the impact of drivers and restraints in the future?
    • What are the various application areas and how they are poised to grow?
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